Unit 7b Permissions

Model Release It is essential for photographers to ask permission when using a model especially when a photograph is recognisable of a person, even if the face is not visible when used in advertising. A model release is required when: Parts of the body can be recognised, eg tattoos birthmarks ect A silhouette of a person if it can be identified from its location People in crowd shots, if that person is considered to be the focus of the shot. No matter what the product being advertised is,it is necessary to get a release from that person who will appear to promote the product. When using an image of a deceased celebrity you are still required to seek permission from the celebritys estate, unless the celebrity has been deceased for 50 years or more no permission is required. models under 16 Models under the age of 16 will require a parent or legal guardian's signature. If using an image of miserable or bruised child it should never be used to illustrate abused children and the picture must be clearly marked "POSED BY MODELS", permissions must be sought from your local authority. Property Release Property Release is also required when a building is used in advertising in some countrys. A property release is required: If a private home is the focus of the shot If the image of the interior of a building makes the building recognisable If objects inside a building such as paintings or art work are used then a release if necessary from the copyright holder.